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Brand Loyalty: What is It; Why is It Important; How to Build, Lose and Measure It
More than ever before, audiences are searching for brands that are truly remarkable. This is increasingly rare to find, so when they do, they’re likely to devote themselves to it, delighted at the resonance. When a brand holds that, they have the potential to create a meaning-filled sustainably profitable, easily marketable and effortlessly grown business. […]
8 Barriers That Prevent You Gaining Clarity On Your Brand
Gaining clarity on your brand is the most important thing you can do, period; and yet, it’s often the part that is most overlooked. Entrepreneurs typically get caught up in the visuals, the fun stuff, and the potential connection it can make without realising that, first, you need to have an unfaltering sense of clarity as your foundation. […]
The Importance of Responsive, Evolutionary Branding
When you feel a lack of connection to your brand, it’s typical that you’ll jump straight to rebranding as a bid to solve your discontent. But what if I told you that there was space in-between, that honours this gap, that supports your evolution, in real-time, and is entirely sympathetic, but most importantly, strategic? […]